3/10/2023 0 Comments Fendi slides![]() In June 2021, Skims was accused of manipulating ad campaign footage featuring Kardashian. In February 2021, Kendall Jenner, Kardashian's half-sister, was accused of photoshopping ad campaign images and video to her own social media. Skims has been accused of photoshopping numerous advertising campaigns. In response to public pressure, Kardashian announced that she would change the company's name to Skims. Before its launch, the hashtag "#KimOhNo" began trending on Twitter, and the mayor of Kyoto, Daisaku Kadokawa, wrote to Kardashian asking her to reconsider the company name and trademark for Kimono. The company's initial name was criticized by critics which argued that it disrespected Japanese culture and ignored the significance behind the countries traditional outfit. The company was originally named Kimono by Kardashian and Jens Grede. Bloomberg News reported that the collaboration generated an estimated US$3 million in sales within 10 minutes of its release. The collaboration was inspired by a Fendi collection previously released in 1978 by Karl Lagerfeld. In October 2021, the company collaborated with Italian fashion house Fendi, creating a capsule collection of FENDI x SKIMS branded shapewear, leather dresses, and swimsuits. The athletes wore the clothing during the 2020 Summer Olympics and Paralympics in Tokyo, and at the 2022 Winter Olympics in Beijing. In 2021, the company established a partnership with the United States Olympics team providing Team USA and Skims branded athleisure for its athletes. Skims has collaborated with many companies. Initially sold direct to consumer via, Skims products are now being sold on a variety of websites and in Nordstrom stores. In addition to shape wear, Skims has released many different collections in lounge wear, lingerie and accessories including bras, underwear, bodysuits, dresses, shorts, sweatpants, tops, hoodies, sweaters and slides. Skims shape wear also comes in nine different shades to accommodate different skin tones. Skims is notable for its wide range of sizes that range from XXS to XXXXXL. In March 2022, Skims made it to TIME's List of 100 Most Influential Companies of the year 2022. After further investments, the valuation of Skims was reported at US$3.2 billion in January 2022. In April 2021, the company was reported to be worth over US$1.6 billion. The company claims to have sold more than 3 million products in its first year in business. Skims's initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. Prior to creation of this line, Kardashian was inspired by her own creative work of altering clothes, stating she " designing shapewear for 15 years". Kardashian's then husband, Kanye West, was credited as being her "Ghost Creative Director" and for creating the company's unique logo. The company was founded in June 2019 by American media personality, businesswoman Kim Kardashian and Swedish entrepreneur Jens Grede.
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